According to a press release, the automated production guarantees consistent quality and an exact reproducibility of cell cultures.
So far, cell reproduction in labs is usually a painstaking manual task. It is time-consuming and there is always the risk the cultures being contaminated. The new model allows labs to operate more quickly, efficiently and more cleanly.
For more information:
http://www.en.high-tech-gruenderfonds.de/2012/11/cell-culture-made-easy-innocyte-gmbh-finds-further-investors
http://www.innocyte.com
http://www.region-stuttgart.de/sixcms/detail.php/309698 (German)